Performance Marketing Live

30-Day Surgical Audit and Implementation Sessions to Reduce Your CAC by 30%. 1:1 Strategic Access Starting Now. Your LIVE Accounts. My Expertise. Zero Theory.

✅ Week 1 - Uprooting UI/UX Leaks.

Psychological flow audit from hero section to CTA
UI/UX templates for Ecom, B2C Leadgen (PMax), and B2B Leadgen
Copywriting frameworks that sell. Basic CRO.
Industry-wise Font family and color templates.
Trust-building and friction-removal tactics

✅ Week 2 - Absolute Data Sovereignty (Server-to-Server).

Step-by-step S2S setup for Meta and Google using GTM and Stape.io
Tag Manager + Conversion API integration Audit .
Testing and verifying events.
Creating Canva Templates which sync with the Landing page messaging.
Setting up 10+ different hooks and testing tactics on Meta and Google.

✅ Week 3 -Campaign Command & Scaling.

Google campaigns Audit and Implementation.

Campaign objective selection and account structure
Keyword research frameworks (manual + AI-assisted)
Writing high-CTR ad copies and responsive ad variations
Ad extensions that drive conversions
Bidding strategies: Maximize conversions vs tROAS
Negative keyword strategy and match-type mastery
Conversion tracking & offline imports
Scaling workflows for PMax and hybrid setups

Meta Catalog Campaign Audit and Implementation

Full-funnel campaign architecture (Awareness → Retargeting → Conversion)
Meta Advantage+ Catalog Campaign setup and optimization
Audience signal layering (broad, lookalike, custom)
Creative testing: hooks, formats, and metrics that matter
Budget scaling and performance troubleshooting
Attribution decoding: comparing Meta vs Google outcomes

Meta leadforms Audit and Implementation

Learn how to use conditional logic in Meta leadforms.

How to prequalify leads before they hit your CRM.
How to face your Sales Team when they say most leads are junk.
How to create evidence of lead quality in Marketing-Sales meetings.

Broad Match + Google Experiments Audit and Implemenation

How Google’s match types truly work.
Structuring broad campaigns with smart negative layering
Search Term Audit process (pattern detection & cleaning)
Automation sheets and workflow templates
Scaling from discovery to profitability

✅ Week 4 - Evaluation of Performance on CAC.

How much CAC has reduced.
Roadmap for the next 45 days.
Free follow-up sessions planning .

Zero Theory: Surgical Implementation in Action Real CAC Reduction Evidence How We Slashed CAC and Increased Lead Quality Dashboard Audits Showing 700% Scalability

The Performance Marketing Framework (Portfolio Walkthrough)

Meet Tapajyoti Khan

The Performance Marketer Who Refuses to Waste Your Budget.

18+ Years Industry Experience.
50+ Brands Optimized.
100% Focus on CAC.

The Marketer Who Cut CAC by 30% Across 50+ Businesses
18+ years in Performance Marketing allowed me to strip away the guesswork and build a simple, repeatable system that works every time.

Founder of Kapability Digital Marketing Solutions.
Ex – UpGrad | Ex – Simplilearn | Ex – ComplianceOnline
Frameworks built by analyzing data from ₹1,000 Cr plus in total ad spend

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