Design Thinking in Performance Marketing
How to design creatives in performance marketing. Now this is actually quite a big topic and to be very honest I will only cover the main points of this topic in this article.
The Core Principle of Design Thinking in Performance Marketing
There is one overarching statement about creating ads or rather designing creatives, and this is the basis of design thinking: your image should be able to communicate what you are selling without writing it down. If you cannot do that, your image is not good enough, simple.
Video Creatives in Digital Marketing
When it comes to creating video creatives there are so many good articles out there telling you what to do. There should be a hook, then a punch. The hook stops the scroll, the punch delivers the message, and then there is a call to action which inspires the user to act. All that is true.
Testing Hooks and Angles in Performance Marketing
The only thing which I would like to emphasize here is performance marketers should always test with different hooks, which means basically different angles. You never know which angle will resonate with what kind of user. For those who are starting out in digital marketing, testing hooks is one of the most powerful applications of design thinking in ad campaigns. If you want to go deeper into practical performance marketing strategies, you can check out How to Create Meta Ads (Full Guide).
Dynamic Creative Optimization on Meta
Now Meta has this option of dynamic creatives and all these adjustments like creative optimizations where it specifically tells you that if you switch on these settings, the platform itself will test variations and optimize performance. This is exactly why performance marketing is so connected to design thinking. You are not just designing ads, you are designing experiments. If you want to learn structured ways of applying these ideas in digital marketing, the 5 Step Performance Marketing System comes with Free Canva templates which can be handy resources.